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told you so?

Bora Celik
Bora Celik
2 min read

I sent this investor update 16 months ago.

Since then I've been banging this drum through my posts on here and on LinkedIn. Many people buried their heads in the sand but most came around in the past couple months thanks to what Claude Code can do.

Funny how mimetics works. (Read this book)

"Humans don’t desire anything independently. Human desire is mimetic – we imitate what other people want."

I've been talking about and building personal AI for a long time now but it took OpenClaw to bring it to mainstream. The creator has even been using my Apps-No-More positioning saying 80% of the apps will die in his interviews down to the "Why do I need MyFitnessPlus" example. Mimetics.

The now popular Something Big Is Happening reads like a summary of my past posts aggregated. Mimetics.

So what now.

We have to practice living in the future. World is moving fast. But we can't try to keep up and try solving today's problems. Speed is not moat. Speed is table stakes. Trying to outwork someone who's working 100 hours a week by working 120 hours a week is not a game we should play.

We have to slow down, envision the world in Feb 2028 and solve the problems of that time. That's how we'll build world changing things.

Software is free to build now so my bet is with business model innovation. When I invented the world's first concert subscription service with Jukely in 2015, we captured the imaginations of many.

Because it was different. But it wasn't the "app". The app had a list of events and a Go button on it. That's it. But to make it work we had to make deals with over 800 concert venues and promoters in 16 cities and invent crazy dynamic price offer innovations to the promoters hours before events to make the numbers work. Sometimes we would make a deal hours before a Madison Square Garden show and send thousands of subscribers to the event with last minute text messages.

That was hard.

So we have to look for hard things. Very hard things. And innovate.

As I wrote 20 months ago, execution is cheap now and world changing ideas are hard to come by.

It's time to slow down on the execution and come up with world changing ideas that are incredibly hard to execute on.

Bora

Article

Bora Celik

Builder. Surf nut. Founder @ a/gentic


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