FFmpeg

The next SaaSpocalypse category might be the victim of a 25 year old open-source framework.

I predict video editing software is on shaky ground.

As part of my work with 9-figure e-commerce brands I'm spending increasingly more time on high volume video editing agents.

We're talking about thousands of videos per month that need slight edits before they can be used for ads.

The creative teams I work with used to spend a ton of time in tools like Capcut and Adobe Premiere.

But now they barely open them. Instead they talk to an AI agent in Slack in plain English which uses the Gentic Creative MCP tools to do various video edits.

The agent can take a raw video and make real edits: cut sentences, move the best hook to the front, speed it up, adjust volume, add captions, overlay promo badges, create split-screen B-roll + talking-head videos, mix background music, and even replace a spoken sentence with an AI-cloned voice for compliance fixes.

The user just describes the outcome. The agent handles the edit.

You can imagine the implications of this new behavior on video editing SaaS products.

This is made possible by a low-level framework called FFmpeg that was created in 2000.

Lex Fridman just featured its contributors on his podcast. A serious nerd-out session. Worth a watch.