kelp

So I "might" be starting a skincare brand… because an AI agent did something surprising - and now my wife wants to build it for real. Oh boy. Let me explain.

Over the weekend I was putting the final touches on our brand new Gentic Startup MCP server. It helps people figure out whether a business idea is actually worth pursuing.

Why build this?

Because AI now made it possible to build the thing right. But we still need to figure out if we're building the right thing.

An AI agent that uses this MCP server can:

- create and track ideas
- research the market across the web, Reddit, and Google Trends
- validate a business idea
- generate startup names and check domain availability
- research competitors
- build a brand identity
- deploy a branded landing page with lead capture
- connect a custom domain
- generate ad assets
- launch Meta ads

To test it end to end, I messaged Mother from Gentic Computer via Telegram and gave it this initial prompt:

"Let's build an e-commerce brand that is based on a single-ingredient personal care product, and the ingredient has to be grown in a Rhode Island farm."

Mother went off and came back with a few viable ingredients.

Turns out there’s a sugar kelp farm very close to our house!!

So I said: let’s do sugar kelp.

Then it did all the things I mentioned above and before long, it had created a full brand:

Rhode & Frond

The Frond Mask : a restorative clay-and-kelp treatment made from sugar kelp hand-harvested off the coast of Rhode Island. Ocean-dense minerals. Farm-to-face. Nothing you can't pronounce.

I showed this to my wife as a joke and she was like whoa i really want to do this now!

Then I sent it to two skincare legends Alex Keyan of GoPure and Brent Ridge of Beekman 1802.

And both of them said IT COULD WORK!

What? lol

So now I'm running ads (created by Gentic Startup) to see if there is real interest. If we take the next step, I’ll share the progress.

If you'd like to try it to validate your own ideas, sign up at gentic.co/startup then either use the MCP via Claude or connect your Telegram and Mother will help you in there.

My entire test happened inside a Telegram chat.

Let me know if you land on a cool concept!